The Art of War, by the TSA
Early on in America’s recent dalliance with a “backlash” against the TSA, I read a news item about TSA honcho Pistole “Pete’s” early attempt to frame some sort of response to criticism. It was a combination of the industry standard bluff-and-bluster, with a sort of general rambling almost Randy Moss-ian in its fumbling aimlessness. “Yeah, just as I thought; the TSA is run by a bunch of complete tools” was my unavoidable conclusion.
And yet, maybe not quite. Certainly the people running the TSA are inept bumblers when it comes to planning and implementing genuinely useful security procedures. But in terms of public relations management, someone at least may actually be pretty crafty. Because, by the end of “National Opt-out Day,” the TSA appeared to be winning the PR war in something like a 96-0 shutout.