Awful, honest? Both?
Saw this ad the other day, ah yes I recall now, it was actually on slashdot, which probably makes it even more interesting and amusing above and beyond the inherent character of the ad itself:

Not a likely SB advertiser even if we ran ads, no
I mean, just: yeah. So many possible comments to make. Dating site ads are frequently amusing, anyway. The ads for Russian women, and the many ads dominated by a (sometimes literally) in-your-face view of big round breasts. This one seems to combine a little from both of those, with a fascinating if deeply cynical view of male-female “romantic” relations. I really kind of admire the fact that in this case, the absolutely blatant sex-object photo which characterizes many dating-site ads is not in any way “disowned” by relatively “vanilla” text. No, it’s right there in capital letters: “SUGAR DADDY DATING.”
This would basically seem to be, and to claim to be, nothing more nor less than online shopping for high-priced concubines. Which doesn’t seriously offend me, mind; freedom of consenting adults and all that. And, offensive or no, I’m not sure what else to call it. The message seems to be entirely clear: you’ve made lots of money, mister man, and in exchange for access to generous portions of it, you can have access to her, or someone like her, i.e. a hot-bodied young collection of curves willing to indulge you about as far as you’re willing to allow her to enjoy your bank account.
Well, okay. And why not. “It’s like Cube says: ‘life ain’t nothin’ but bitchez and money,’” right? At any rate, there are certainly people who see things that way, and as I don’t know that I can really insist they adopt some “superior” perspective, here’s an enterprise catering to them and comfortable about saying so. Yay, capitalism, right?
I do wonder about advertising on slashdot, as it seems to suggest a little uncertainty about the target market, or at least which target market is being addressed. The ad seems to suggest cigar-smoking young (or at least libidinous) hedge-fund managers, whereas advertising on slashdot seems to suggest Mark Zuckerberg types who’ve parlayed their nerdiness into a pile of cash but otherwise lack even the pretension of stereotypical “established” alpha-male social status. But, then, maybe the ad is intended to play on that sense of inadequacy, as much as on pornography-inflamed horny fantasies. Could be.
I know that I’m definitely not the target market, in any event, so I suppose any attempt at interpretation on my part is just a lot of guesswork.